Consumerist reports on Keurig’s plans to DRM coffee:
Until recently, all disposable coffee pods used in Keurig machines had to be Keurig-licensed. The patent has now expired, and anyone with a coffee business and a dream can make K-Cup compatible coffee pods. The company’s next browser won’t allow that kind of nonsense. Keurig 2.0 machines will enforce this in the future by using digital rights management (DRM), or the same technology that explains why you can’t send all of your co-workers your iTunes copy of the new Beyonce album.
I love my Keurig, but I absolutely refuse to go along with this. DRM on digital products is unacceptable and annoying. DRM on physical goods is downright terrifying. I don’t want a machine that is designed to fail if I do something it doesn’t like. Keurig, if you do this, I am done with you. We allowed Hollywood to use DRM as a hammer against innovation for years, let’s not ever make that mistake again.