Disney Movies Anywhere, which previously connected only to iTunes, now also works with Google Play. Best of all, you don’t have to choose between the two. You can link a Disney account to both iTunes and Google Play. Purchases made in one are available in the other, including DVD + Digital redemptions. I did this today and got a free copy of Wreck it Ralph, which immediately was available for download from both stores, despite being purchased in neither.
I love this and think it is as close to a perfect solution as we are going to get. Unlike the failure of UltraViolet, which is incredibly restrictive, confusing, and locks you in, Disney has chosen to allow its customers the choice of where to buy their digital content, without forever committing them to that decision. Want to buy Frozen on your iPhone but then watch it later on your Android table? That is now possible for the first time.
Everyone wins in this decision. Disney get’s more customers to use its service, Apple and Google benefit from more movie sales, and consumers can freely buy content without the fear of platform lock in. It certainly makes me more willing to purchase Disney movies in digital form. I wish the other studios would follow in Disney’s footsteps, but I am not holding my breath.