Super Mario Run launches tomorrow. It will be very successful. It will also get a lot of one star reviews. This is because it will require an internet connection to play. I know this. You probably know this if you have read any tech news recently.
But most people don’t read tech news. They won’t know. They will buy the app because it will be marketed heavily. Mario is a cultural phenomenon. Everyone knows Mario games. This despite being “expensive” by App Store standards at $10.
These users, unaware of the copy protection that will require a constant internet connection, will go into the subway, or on to a plane, or anywhere with no or limited connection, and the app will fail. Nintendo does not have enough experience with mobile gaming to realize the problem. Users will be angry.
And then be on the lookout for 1.1, which will feature a new “offline mode”.