We the Writers Must Do Better

Whenever a tech company gets caught doing something sketchy, the response is almost always something along the lines of “We need to do better”. This week it was unroll.me issuing the “Sorry not sorry you are upset / we need to do better” statement after it came to light that they were straight up selling your data out to the highest bidder.1

It is common wisdom in tech circles that if the product is free, then you are the product. And yet, these business keep popping up, offing free services with not a hint of a business model in sight. And they keep growing. Why?

While running a search for more about unroll.me I got the following result in Google, which brilliantly demonstrates the problem.

And it is not just CNET. Searching for results from 2013 (when it became prominent) brings up dozens of articles glowingly covering the service, including LifeHacker, PCWorld, and mainstream news such as ABC and Newsweek.

People use these services because they hear about them. And they are free. So what do you have to lose? Turns out what you have to lose is your every thought, every business transaction, and any hint of privacy you may still have. Because we keep telling people to go ahead and try it out.

So we need to do better. I need to do better, and everyone else who writes about technology needs to do better.

Those of us who write about tech need to start taking this into account. From now on I won’t review any app or service unless I have a reasonable understanding of its business model. If it doesn’t have one, that is a huge red flag. And yes, I will even start reading terms of service and privacy policies. This does not mean I won’t ever recommend an app that allows advertising or tracking. But it needs to be reasonable, and I will be sure to highlight it.

I can’t promise to never lead a reader down there wrong path2, but I will at least make sure they are properly informed. And the Slices of the world can find someone else to push their invasive services. I want no part of it.

  1. Uber in this case. Because there is no rake on this earth that they cannot resist stomping on.
  2. Companies can lie, or at best tell partial truths.