The Ads that Work

I generally don’t see advertising these days. For all the tracking that websites do, they don’t offer much in the way of relevant ads beyond just showing me the last thing I saw on Amazon. TV ads are more often than not loud, annoying interruptions that send me diving for the remote to either skip past them or at least mute.

The only products and services I can think of that I purchased as the result of an ad recently would be:

  • Linode
  • Hover
  • Lynda.com
  • ITPro.tv
  • Fracture

My next mattress will most likely be from Casper.

Guess what all these things have in common. They were podcast ads. For all the talk of podcasts needing more data and analytics, the shows I listen to seem to be doing fine without it. It’s almost as if they know their audience. Hm…

The Ads that Work was last updated August 11th, 2016 by Michael Truskowski